![nas hate me now to white people nas hate me now to white people](https://i.pinimg.com/236x/2c/4f/a4/2c4fa47930e64fe7d7e390864f298117.jpg)
No matter how many industries he gets into, the first result you see when you type his name in Google is, “Kanye West, American rapper.” Because we are making anything we want across all types of industries, we have exactly the opposite problem, where people look at us and say, “They’re a … Who knows?” We make shoes. Wiesner: One of the things that we say internally about what we are striving toward is what we call the opposite of the Kanye West problem. We are a creative, artistic collective and that is the light we’d rather be seen in. Are we artists? Are we an art collective? Are we a brand? Are we in the fashion industry? Streetwear? Or is it some other space? Everyone has their own view but CAA - and specifically someone as powerful as Kevin Huvane - signing us signals that we’re not just a brand. Greenberg: We don’t do a lot of interviews so people look at MSCHF and can’t figure out what we are. That’s exciting for us but pushing our creative abilities to the next level requires some of this potential firepower. We’re doing things now that we were not even capable of doing two years ago. This is another step in terms of pushing our ability to achieve and push out some of these crazy ideas to the next level. We want to play more in the art world, in the entertainment world.īentel: Just to add, as we’ve progressed, the scale and size of our projects have also expanded and gotten so much bigger. There are things we want to work on as we go into next year. They were like, “We get it.” That’s big for us and what attracted us to them. A lot of people are extremely uncomfortable with the work that we do across the board and it gives people pause when thinking about working with us. How do we keep what feels right to our company DNA and amplify it? That’s what CAA adds as an organization because they really get what we want to do.
![nas hate me now to white people nas hate me now to white people](https://images.thefacecdn.com/images/Diddy_P4_SITE.jpg)
#NAS HATE ME NOW TO WHITE PEOPLE HOW TO#
If it happens, it happens and the most viral example is the Satan Shoes we did with Lil Nas X, which was a serendipitous thing because we’re friendly with him and he’s friendly with us and we came together on this concept.Īs we go into next year, we’re thinking more about how to amplify what we want to do. We weren’t really thinking about how we wanted to go about. We’ve had some of the biggest celebrities, musicians and brands come to us wanting to collaborate and looking at us as a really hot, next-gen art collective. Greenberg: started here in October of 2019 and we are officially at the two-year mark as we’re speaking today and, like you said, we’ve played in this bubble but we’ve had lots of opportunities arise. After operating in a bit of a bubble for so long, what does aligning with a powerhouse like CAA signal about your plans? Let’s start with the obvious because the reason that we’re speaking is that you’ve signed with CAA. (For example: They’re on the hunt for a star to auction off … their skull? See below.) THR asked Greenberg, Bentel and Wiesner about MSCHF culture, their favorite drops and the financial query that seems to follow them wherever they go - how do they make money? But the trio caution that, like everything they’ve done, they expect their Hollywood projects to exist outside the box.
![nas hate me now to white people nas hate me now to white people](https://img.memecdn.com/white-people-vs-black-people_fb_1930039.jpg)
#NAS HATE ME NOW TO WHITE PEOPLE SERIES#
After a series of viral drops and with a fan base including LeBron James, Drake, Miley Cyrus and Grimes, the collective has its sights set on Hollywood where the agency can serve as a conduit to A-list stars, major brands, sports teams and creative talent. MSCHF has signed for representation with CAA, led by a team fronted by partner Kevin Huvane and Christian Carino. But they made an exception last week and three members of MSCHF’s brain trust - chief revenue officer Daniel Greenberg and chief creative officers Lukas Bentel and Kevin Wiesner - logged on for a virtual interview with The Hollywood Reporter because there’s news to share.ĬAA Signs Author and Entrepreneur Arian Simone The press-shy strategy has worked well over MSCHF’s five-year history, as much of what they create sells out, goes viral, causes controversy or dominates the cultural conversation. Staff at MSCHF - the hard-to-categorize Brooklyn-based collective infamous for weekly product drops that have included Lil Nas X’s controversial Satan Shoes (made using real blood), Guns 2 Swords (a gun buyback program that offered a sword made from donated and melted firearms) and Severed Spots (a collection of 88 dots fashioned from a chopped up Damien Hirst painting) - rarely do interviews.